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tonytony    2,361 posts
edited December 2014 West Australian Racing
Tatts are very interested in buying the WA TAB

From the West

Queensland-based gambling company Tatts
Group says it has a "strong interest" in buying WA's TAB if the State
Government puts it on the market.

It is the first
time the Tatts Group, which owns the Queensland, South Australian,
Northern Territory and Tasmanian TABs, has confirmed it wants to buy the
WA agency, though it has for some months been considered a likely
bidder.

Tatts Group chief executive Robbie Cooke
said the group had made frequent visits to WA in the past six months to
learn more about the local industry and talk about its capabilities
ahead of a potential sale.

"We are letting people
know we are here, we are talking to people about our active interest so
that if a sale process happens, we would be delighted to participate,"
Mr Cooke said.

He said that if Tatts Group was
successful in buying WA's TAB, it would bring it under UBET, the new
national master brand covering its formerly State-owned wagering
services. UBET would help the former TABs compete with corporate
bookmakers such as tomwaterhouse.com, Mr Cooke said.

TABs
have been losing market share to corporate bookmakers, many based in
the NT, where they are subject to lower licensing fees and do not have
to make industry contributions like TABs.

"You have
one brand that is trying to compete nationally against corporates who
have an unfair competitive advantage in terms of their contribution back
to the industry and therein lies the challenge," Mr Cooke said.

"You need ability to scale off a technology investment on the digital side, you need one website to run across wider geography."

If successful in buying the WA agency, the retail stores would be radically changed.

Mr Cooke said UBET was a big step away from traditional TAB stores.

"It's
about a digital heavy, interactive heavy, vision-heavy experience and
trying to engage with the younger demographic," he said

Comments

  • Ridersonthestorm33Ridersonthestorm33    10,809 posts
    In other words want more young people to gamble so our profits will continue to grow. ;)
  • RodentRodent    7,025 posts

    In other words want more young people to gamble so our profits will continue to grow. ;)

    Nothing wrong with trying to compete for the young person's entertainment expenditure. They can get their adrenaline rush from the races!
  • docfoxymdocfoxym    18 posts

    TABs
    have been losing market share to corporate bookmakers, many based in 
    the NT, where they are subject to lower licensing fees and do not have 
    to make industry contributions like TABs.

    "You have one brand that is trying to compete nationally against corporates who 
    have an unfair competitive advantage
    in terms of their contribution back
    to the industry and therein lies the challenge,"
    Mr Cooke said.

    I am more concerned about the "industry contributions" ( or less thereof??)

  • Ridersonthestorm33Ridersonthestorm33    10,809 posts
    Yes true Rodent , but sometimes I just feel their is a fine line that can be crossed. Don't know if Tatts want young ones going to the races but more to their establishments. Tricky one. I've always loved gambling and horses from a young age and i turned out alright.....i think :-S
  • ChrisChris    5,219 posts
    Jury's still out on that one @Ridersonthestorm33

    Here's the UBET logo, it's their sexed up brand because anyone who has used the Tatts website or knows the Tatts brand would understand it screams more 'Keno' than adrenaline rush.

    image
  • thefalconthefalcon    19,949 posts
    did juicebox design it chrisso? @-)
  • goosegoose    1,628 posts
    Like the look of their new Tabs might be worth a try but feel more comfortable being aligned with Tabcorp reckon the industry better get ready the way the budget is going the Tab sale is firming everyday.
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